bianco di puro

This project is a redesign study of the official website of bianco di puro, a high quality blender manufacturer.

While their strength undoubtedly lies in their design and products – their official website has trouble to live up to the expectations and so, this redesign study was conceived.
The objective was to give the site a fresh feeling and to lay focus on the products and the delicious recipes that can be done using their blenders. The study involved a research of competitors, user research and wireframing.